Mercedes-Benz Design

Unique character but still recognizable as a Mercedes-Benz. See how our design team does it: https://t.co/UfBy2YHppz pic.twitter.com/uhJySdV4o9

— Mercedes-Benz (@MercedesBenz) May 10, 2016

"The work of Mercedes-Benz designers focuses on the design philosophy of sensual purity which expresses modern luxury. It is defined by the design code, which is based on six guidelines and appropriately interpreted for each model."

So reads "Mercedes-Benz: The definition of sensual purity," a Mercedes-Benz.com piece that looks at elements of Mercedes-Benz design. What are those six guidelines referenced above? Unexpected moments, stimulating contrast, stunning proportions, freeform & geometry, significant graphics, and natural attraction. Click on the link above to read more about each of these principles.

To see these principles in action, simply come out to International Autos at 2400 South 108th Street in West Allis and check out our new inventory.